what i'm reading
The Vans Story
Despite questionable business choices and many failed ventures, due to a cult loyal following—and significant help from a slew of iconic skaters—the brand tripled its revenue from 2008 to 2016 and transformed from a casual footwear manufacturer into a symbol of American counterculture and independence.
ESCAPE FROM THE ROCK
How the only successful Alcatraz prison break in history was torn from the pages of Popular Mechanics.
You're doing your weekend wrong
White-collar workers are logging longer hours than a generation ago, and Americans excel at the losing game of competitive busyness. In this context, a weekend without email and spreadsheets might seem like a victory in and of itself—and it is, kind of. But if you don’t feel rejuvenated and keen to face Monday after two work-free days, there might be a reason: You’re doing your weekend wrong.